What is Search Engine Optimization?

Search engine optimization, aka SEO, is the process of optimizing a web page or website to rank higher in search engines for targeted search keywords/phrases.
The goal of such optimization is that you get targeted traffic going to your website. Which results in purchases of your services, products, or viewers hearing your message.
Typically when one optimizes a website they attempt to get it positioned on the first page of the search results for their target keyword/phrase. Reason being that the majority of search users will click on the results on their first page and rarely move on to the 2nd, 3rd, 4th page.
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